10 maggio 2004

 

SPUTTANAMENTO

Leggo, dal Forum di Antonio Tombolini, un post riguardo lìelevato costo dell'Olio e delle possibili quanto improbabili soluzioni per far si che torni nei ranghi. Mentre noi si parla e filosofeggia, qualcuno ci sputtana e ci taccia di essere imbroglioni.

Better marketing might someday improve the image of Spanish oil, but meantime, the Spanish growers say, the Italians might improve their own packaging and advertising with a bit more frankness.

"They are just pretending that their product is Italian," said José Guerra of the New York office of the Trade Commission of Spain.

A New York lawyer named Marvin L. Frank agreed. In the late 1990's, Mr. Frank responded to the Italian business custom with an American one: he filed a class-action lawsuit against Bertolli, charging that it used deceptive packaging and advertising, including slogans like, "Born in the Tuscany Mountains."

Mr. Frank said he settled after Bertolli agreed to modify its labels. Now, fine print on the back label indicates the oil's countries of origin, even though the front label still says "Lucca" and "Imported from Italy." Bertolli's lawyer in the case would not comment on it.


(The New Yor Times)

Lorenzo, attendo un tuo intervento in merito.




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